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Spirit Of The Game Books
Stan Matthews
In March 2010 Bonobo TV were asked to produce a book telling the story of Sir Stanley Matthews. He took a personal stand against apartheid and his inspirational story is forever linked to the history of African football. For many, Sir Stanley was the world’s greatest ambassador for the beautiful game. He spent more than 25 summers coaching kids and adults in the townships of Soweto and Alexandra.

Our brief was to research, write, design and print the book for the start of the World Cup in South Africa in June 2010– just 2 months away! For Geoff Francis, the man who had organized the 20th anniversary of the Isle of Wight Festival in just eight weeks, this was a piece of cake.

Our solution
Working in partnership with Sir Stanley’s daughter, Jean, Geoff discovered many hitherto unknown insights into this great man.

In the book, Archbishop Tutu says...”on behalf of our people I want to pay a very, very warm tribute to him [Stanley Matthews] and to say that he would not have known just how incredibly significant was what he did to our self-esteem,... it made a contribution to people not becoming anti-white because they were able to say there are white people who care about the plight of black people.”

Martin Spinks in the STOKE SENTINEL said
"Author Geoff Francis has achieved the notable feat of providing us with valuable and original insight into the character and career of a man far too modest to have ever told the story himself."

The Bonobo.tv result
Bonobo.tv organised the release of the book STANLEY MATTHEWS - THE BLACK MAN WITH A WHITE FACE in several digital formats as well as a 188 page fully illustrated large format paperback. The book also provided the basis and inspiration for a feature which appeared on BBC Match of the Day on the date when England made their sorry exit from the competition.

http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/8773356.stm

OUR INTERVIEW WITH ARCHBISHOP DESMOND TUTU


http://www.bonobo.tv/index.php?option=com_hwdvideoshare&task=viewvideo&Itemid=1&video_id=1086

http://www.bonobo.tv/index.php?option=com_hwdvideoshare&task=viewvideo&Itemid=1&video_id=1085


Phase two of the project
STANLEY MATTHEWS - THE BLACK MAN WITH A WHITE FACE

Paradise Moeketsi is a beneficiary of Sir Stanley Matthews’ coaching in the townships during the apartheid era and beyond. In the film ‘Paradise Moeketsi’, which is based on his life, Paradise declared to the world that if he had the money, he would put flowers on the grave of the man who had made so much difference to his own life - and those of millions of his countrymen.

Jean Gough, Sir Stan’s daughter, and members of the Sir Stanley Matthews Foundation resolved to grant Paradise Moeketsi his wish. They contacted Bonobo.tv and we used our sporting connections in South Africa to organise the details of the journey to and from Johanesburg. Before their game against Sunderland on 5th February 2011, Paradise lay flowers on the centre circle of the Brittannia ground at Stoke City Football Club, just before the kick off. The centre circle is where the ashes of Sir Stan are buried.

Paradise’s pilgrimage drew substantial publicity. The BBC covered the day on ‘Inside Out’ and ‘Football Focus’.

Bonobo.tv accompanied Paradise to Stoke to give him a photographic record of his time there. The day at the Stoke ground was dedicated to Sir Stanley Matthews, of whom Pelé said, "He was the man who taught the game the way it should be played".

In the BBC film seen by over 8 million people on the day of broadcast, and by many more since on the internet, Paradise echoed the sentiments of Archbishop Desmond Tutu. Desmond Tutu credits Sir Stanley with denting apartheid and stopping black people from hating whites.

Following on from this, radio presenter Angela Smith of 6 Towns Radio (a Stoke-on-Trent community radio station) interviewed Geoff Francis and Paradise Moeketsi on 8th February 2011 during an event for the Stanley Matthews Foundation.

http://.www.soundcloud.com/6townsdowney1/angela-geoff-francis-interview

http://.www.soundcloud.com/6townsdowney1/angela-paradise-interview-8-2



Phase three of the project
STANLEY MATTHEWS - THE BLACK MAN WITH A WHITE FACE

Having generated renewed interest in Sir Stanley Matthews, Bonobo.tv created a range of products to meet the demands of his growing fan base. These include mugs and tee shirts emblazoned with Sir Stanley’s photo and the legend ‘Stan Fan’. You can buy yours here

 


HomeNew!Many Happy Returns, Stan!Stan Tribute filmStan Tribute news Spirit Of The Game - Young Adults NovelSOTG Initiative OverviewLatest 'Buzz'!HET's Spirit of the Game programmeBlack Man With A White FaceStan MatthewsAbout Geoff FrancisContact Us